Rozin Optical sells prescription designer glasses and contact lenses. The shop is located in the Whole Foods shopping center at the corner of Farifax Avenue and Santa Monica Boulevard. The front of the shop is filled with display cases of brands like Christian Dior, Escada, Gucci, Versace and more. Prescriptions can be ordered and prepared in the on-site lab. Work is done by a licensed optometrist. One-hour service is available. Contact lenses and sunglasses are also sold.